101 Design Methods : A Structured Approach for Driving Innovation in Your Organization
€39.90
Product Information
| ISBN | 9781118083468 |
|---|---|
| Authors | Vijay (Illinois Institute of Technology) Kumar |
| Publisher | John Wiley & Sons |
| Format | Paperback |
| Number of pages | 336 |
| Weight (kg) | 0.683 |
| Publishing Date | 23/10/2012 |
| Price (excl. tax) | €37.64 |
| Tax | €2.26 |
| Price (incl. tax) | €39.90 |
| Availability | Unavailable |
Product Description
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.