How Brands Grow 2 Revised Edition
€46.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780190330026 |
|---|---|
| Publisher | Oxford University Press Australia |
| Price (excl. tax) | €44.25 |
| Tax | €2.65 |
| Price (incl. tax) | €46.90 |
| Availability | 4 units in external warehouse |
Product Description
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.