Behavioural Economics

€13.90


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Product Information

ISBN9780198754992
PublisherOxford University Press
Price (excl. tax)€13.11
Tax€0.79
Price (incl. tax)€13.90
Availability3 units in external warehouse

Product Description

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.