Cultural Strategy
€50.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780199655854 |
|---|---|
| Publisher | Oxford University Press |
| Price (excl. tax) | €48.02 |
| Tax | €2.88 |
| Price (incl. tax) | €50.90 |
| Availability | 1 unit in external warehouse |
Product Description
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.