Getting Price Right
€46.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780231190701 |
|---|---|
| Publisher | Columbia University Press |
| Price (excl. tax) | €44.25 |
| Tax | €2.65 |
| Price (incl. tax) | €46.90 |
| Availability | 2 units in external warehouse |
Product Description
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.