New Rhetoric, the
€51.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780268004460 |
|---|---|
| Publisher | University of Notre Dame Press |
| Price (excl. tax) | €48.96 |
| Tax | €2.94 |
| Price (incl. tax) | €51.90 |
| Availability | 1 unit in external warehouse |
Product Description
The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaïm Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.