Loyalty Management
€60.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780367210724 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €57.45 |
| Tax | €3.45 |
| Price (incl. tax) | €60.90 |
| Availability | 1 unit in external warehouse |
Product Description
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.