Strategic Brand Management and Development
€77.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780367338756 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €73.49 |
| Tax | €4.41 |
| Price (incl. tax) | €77.90 |
| Availability | 2 units in external warehouse |
Product Description
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.