Project Marketing
€50.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780367350918 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €48.02 |
| Tax | €2.88 |
| Price (incl. tax) | €50.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.