Marketing for Sustainable Tourism
€66.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780367529796 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €63.11 |
| Tax | €3.79 |
| Price (incl. tax) | €66.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.