Relationship Marketing in the Digital Age
€69.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780367786922 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €65.94 |
| Tax | €3.96 |
| Price (incl. tax) | €69.90 |
| Availability | 1 unit in external warehouse |
Product Description
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.