Strategic Luxury Management
€63.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780367858377 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €60.28 |
| Tax | €3.62 |
| Price (incl. tax) | €63.90 |
| Availability | 1 unit in external warehouse |
Product Description
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.