Strategic Innovation

€98.90

Replaced by 9781138330528


Available for sending in 4/5 days

Product Information

ISBN9780415997829
PublisherTaylor & Francis Ltd
Price (excl. tax)€93.30
Tax€5.60
Price (incl. tax)€98.90
Availability1 unit in external warehouse

Product Description

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.