Marketing the Professional Services Firm

€60.90


Available for sending in 4/5 days

Product Information

ISBN9780470011737
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€57.45
Tax€3.45
Price (incl. tax)€60.90
Availability2 units in external warehouse

Product Description

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.