Winning the Professional Services Sale

€35.90


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Product Information

ISBN9780470455852
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€33.87
Tax€2.03
Price (incl. tax)€35.90
Availability2 units in external warehouse

Product Description

Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.