Critical Marketing

€67.90


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Product Information

ISBN9780470511985
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€64.06
Tax€3.84
Price (incl. tax)€67.90
Availability1 unit in external warehouse

Product Description

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.