The Jolt Effect
€34.25
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Product Information
| ISBN | 9780593538104 |
|---|---|
| Authors | Matthew Dixon, Ted McKenna |
| Publisher | Penguin Putnam Inc |
| Format | Hardcover |
| Number of pages | 256 |
| Weight (kg) | 0.440 |
| Publishing Date | 20/09/2022 |
| Price (excl. tax) | €32.31 |
| Tax | €1.94 |
| Price (incl. tax) | €34.25 |
| Availability | 9 units in external warehouse |
Product Description
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.