Theory of the Gimmick
€26.90
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Product Information
| ISBN | 9780674278745 |
|---|---|
| Publisher | Harvard University Press |
| Price (excl. tax) | €25.38 |
| Tax | €1.52 |
| Price (incl. tax) | €26.90 |
| Availability | 3 units in external warehouse |
Product Description
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.