Advertising and a Democratic Press

€112.90


Available for sending in 4/5 days

Product Information

ISBN9780691633930
PublisherPrinceton University Press
Price (excl. tax)€106.51
Tax€6.39
Price (incl. tax)€112.90
Availability1 unit in external warehouse

Product Description

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with