Media, Persuasion and Propaganda
€33.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780748644155 |
|---|---|
| Publisher | Edinburgh University Press |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | 2 units in external warehouse |
Product Description
Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?