Public Relations Strategy
€33.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780749456405 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €31.98 |
| Tax | €1.92 |
| Price (incl. tax) | €33.90 |
| Availability | 1 unit in external warehouse |
Product Description
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.