The Branded Mind
€47.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780749461256 |
|---|---|
| Publisher | Kogan Page Ltd |
| Price (excl. tax) | €45.19 |
| Tax | €2.71 |
| Price (incl. tax) | €47.90 |
| Availability | 1 unit in external warehouse |
Product Description
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.