Review of Marketing Research

€225.90


Available for sending in 4/5 days

Product Information

ISBN9780765621252
PublisherEmerald Publishing Inc
Price (excl. tax)€213.11
Tax€12.79
Price (incl. tax)€225.90
Availability2 units in external warehouse

Product Description

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.