Customer Visits: Building a Better Market Focus
€98.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780765622259 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €93.30 |
| Tax | €5.60 |
| Price (incl. tax) | €98.90 |
| Availability | 1 unit in external warehouse |
Product Description
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.