Advertising Account Planning
€111.90
Available for sending in 4/5 days
Product Information
| ISBN | 9780765640369 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €105.57 |
| Tax | €6.33 |
| Price (incl. tax) | €111.90 |
| Availability | 5 units in external warehouse |
Product Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.