Beyond Spin
€35.90
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Product Information
| ISBN | 9780787945503 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Publishing Date | 22/11/1999 |
| Price (excl. tax) | €33.87 |
| Tax | €2.03 |
| Price (incl. tax) | €35.90 |
| Availability | 2 units in external warehouse |
Product Description
Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.