The Economics of Digital Shopping in Central and Eastern Europe

€23.90


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Product Information

ISBN9781009108447
PublisherCambridge University Press
Price (excl. tax)€22.55
Tax€1.35
Price (incl. tax)€23.90
Availability3 units in external warehouse

Product Description

This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.