The Cambridge Handbook of Consumer Psychology

€92.90


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Product Information

ISBN9781009243964
PublisherCambridge University Press
Price (excl. tax)€87.64
Tax€5.26
Price (incl. tax)€92.90
Availability1 unit in external warehouse

Product Description

This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.