Microeconomics for Managers
€96.90
Product Information
| ISBN | 9781009507196 |
|---|---|
| Publisher | Cambridge University Press |
| Publishing Date | 28/03/2024 |
| Price (excl. tax) | €91.42 |
| Tax | €5.48 |
| Price (incl. tax) | €96.90 |
| Availability | 1 unit in external warehouse |
Product Description
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.