Social Media Analytics in Predicting Consumer Behavior

€230.90


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Product Information

ISBN9781032059907
PublisherTaylor & Francis Ltd
Price (excl. tax)€217.83
Tax€13.07
Price (incl. tax)€230.90
Availability1 unit in external warehouse

Product Description

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.