European Consumers in the Digital Era
€63.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781032204666 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €60.28 |
| Tax | €3.62 |
| Price (incl. tax) | €63.90 |
| Availability | 2 units in external warehouse |
Product Description
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.