The Lean Approach to Digital Transformation

€55.90


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Product Information

ISBN9781032225012
PublisherTaylor & Francis Ltd
Price (excl. tax)€52.74
Tax€3.16
Price (incl. tax)€55.90
Availability1 unit in external warehouse

Product Description

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.