Social Media Measurement and Management

€68.90


Available for sending in 4/5 days

Product Information

ISBN9781032247861
PublisherTaylor & Francis Ltd
Price (excl. tax)€65.00
Tax€3.90
Price (incl. tax)€68.90
Availability3 units in external warehouse

Product Description

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.