Marketing Strategy for Museums

€55.90


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Product Information

ISBN9781032313153
PublisherTaylor & Francis Ltd
Price (excl. tax)€52.74
Tax€3.16
Price (incl. tax)€55.90
Availability2 units in external warehouse

Product Description

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.