Brand Psychology
€58.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781032373720 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €55.57 |
| Tax | €3.33 |
| Price (incl. tax) | €58.90 |
| Availability | 2 units in external warehouse |
Product Description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.