Sustainable Marketing of Transformative Heritage Tourism
€58.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781032386683 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €55.57 |
| Tax | €3.33 |
| Price (incl. tax) | €58.90 |
| Availability | 3 units in external warehouse |
Product Description
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.