Qualitative Research in Marketing and Management
€71.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781032557809 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €67.83 |
| Tax | €4.07 |
| Price (incl. tax) | €71.90 |
| Availability | 2 units in external warehouse |
Product Description
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.