Brands and Branding
€63.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781032600437 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €60.28 |
| Tax | €3.62 |
| Price (incl. tax) | €63.90 |
| Availability | 2 units in external warehouse |
Product Description
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.