Managing Customer Relationships Using Customer Care Techniques

€76.90


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Product Information

ISBN9781032713908
PublisherTaylor & Francis Ltd
Price (excl. tax)€72.55
Tax€4.35
Price (incl. tax)€76.90
Availability2 units in external warehouse

Product Description

In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.