Shifting the Marketing Mindset

€55.90


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Product Information

ISBN9781032728032
PublisherTaylor & Francis Ltd
Price (excl. tax)€52.74
Tax€3.16
Price (incl. tax)€55.90
Availability2 units in external warehouse

Product Description

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.