Unpacking Creativity
€41.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781108461863 |
|---|---|
| Publisher | Cambridge University Press |
| Price (excl. tax) | €39.53 |
| Tax | €2.37 |
| Price (incl. tax) | €41.90 |
| Availability | 3 units in external warehouse |
Product Description
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.