Dethroning the King
€22.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781118157022 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €21.60 |
| Tax | €1.30 |
| Price (incl. tax) | €22.90 |
| Availability | 3 units in external warehouse |
Product Description
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.