What Great Brands Do
€31.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781118611258 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €30.09 |
| Tax | €1.81 |
| Price (incl. tax) | €31.90 |
| Availability | 2 units in external warehouse |
Product Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.