The Human Brand
€29.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781118611319 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €28.21 |
| Tax | €1.69 |
| Price (incl. tax) | €29.90 |
| Availability | 14 units in external warehouse |
Product Description
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.