A / B Testing

€35.90


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Product Information

ISBN9781118792414
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€33.87
Tax€2.03
Price (incl. tax)€35.90
Availability2 units in external warehouse

Product Description

How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.