Winning Global Markets
€36.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781118893814 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Price (excl. tax) | €34.81 |
| Tax | €2.09 |
| Price (incl. tax) | €36.90 |
| Availability | 2 units in external warehouse |
Product Description
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.