Monetizing Innovation

€31.90


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Product Information

ISBN9781119240860
PublisherJohn Wiley & Sons Inc
Price (excl. tax)€30.09
Tax€1.81
Price (incl. tax)€31.90
Availability18 units in external warehouse

Product Description

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.