Scaling the Tail: Managing Profitable Growth in Emerging Markets
€119.90
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Product Information
| ISBN | 9781137543530 |
|---|---|
| Publisher | Palgrave Macmillan |
| Price (excl. tax) | €113.11 |
| Tax | €6.79 |
| Price (incl. tax) | €119.90 |
| Availability | 2 units in external warehouse |
Product Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.