Evaluating Public Communication
€68.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781138228580 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €65.00 |
| Tax | €3.90 |
| Price (incl. tax) | €68.90 |
| Availability | 2 units in external warehouse |
Product Description
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.