Media Analytics
€92.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781138581050 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €87.64 |
| Tax | €5.26 |
| Price (incl. tax) | €92.90 |
| Availability | 2 units in external warehouse |
Product Description
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.